Blue Sea Strategy: to create maximum values for customers with minimum costs
To satisfy customers’ needs of “differentiation” and “the prioritization of cost” through adding or creating certain value elements that are not available in the existing industry, namely, to provide value breakthroughs for customers with lower costs. To be based on value innovation as well as technology innovation. Value innovation takes place not only at the level of products, but also in every step of operations including quality, reputation, management and services.
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